Who has made ITV and Sky look stupid? the BBC!!!! They have recently changed the satellite signal cutting off most of Spain, Italy, Gibraltar (which is British) France and Germany. Mind you it is strange that Belgium can still get the signal oh dear I forgot, silly me, the mp’s go there!!!
So how does this make ITV and SKY daft sods? simple. The BBC charges a licence fee so unlike ITV and SKY it does not depend on advertising revenue. Perhaps when they saw what the BBC were going to do they had a brain-dead moment. By cutting off thousands of Brits who have retired and live all over Europe they are denying their advertiser’s access to a huge market. Just think of it, say around 20 thousand Brits scattered around plus all the other potential customers, which include people in Spain, Italy, France, Germany and Switzerland who watch their programmes, see the adverts. All potential customers who might just buy the goods they see advertised. How much is that worth to ITV and SKY? or more importantly to the companies who advertise with them? It would seem from their actions not a great deal, which in the financial climate is rather strange and not a little worrying.
But what galls me is the fact that there are a lot retired Brits who not only pay licence fees in the UK but also in France who can no longer get what they pay for, not everyone lives in Normandy. Which leads me to the question why can Brussels and Ireland still get the programmes? neither pay any licence fees and never have, politicians perks again? this must be discrimination. The other side is that although retired these people still have to pay tax to the government why? what for? If the BBC provided good television it could be understood but there is no sport anymore, the coverage of the Winter Olympics was so sparse and as for Ski Sunday where is the sking? they seem to be stuck in self interest and repeat land. At least ITV and SKY have sport and reasonable programmes, and whilst I’m on the subject what happens if Scotland goes its own way, will they be able to get foreign BBC??? Of course they will the ENGLISH pm is a SCOT!!!!
So how about hearing from the advertisers. I wonder how will they feel when someone with a brain sits down and works out their potential losses in advertising revenue. I can tell you now that having sat in Spanish bars when the football is on the adverts are the same as on UK tv. What will the companies who have entered the European markets do? they are going to lose thousands of potential customers. Advertising with ITV and SKY will lose its appeal as the catchment area has shrunk dramatically along with their potential client base, still worth advertising with ITV and SKY? Because we cannot get any of ITV or SKY’s programmes, we cannot say “oh that looks a good deal I’ll have that”. Will they still be prepared to splash out on advertising when all they are reaching is the UK, Normandy and Brussels only?
So come on ITV and SKY show some independence and bravery, prove to your advertisers that you can deliver the audiences revert to the original band and stuff the BBC. Let it have its small ‘cone band’ of the UK, Brussels, Normandy and Ireland, after all it does not need advertising BUT YOU DO!!!!
(c) Michael Douglas Bosc