Who Has Stuffed ITV and SKY’s Advertisers??

Who has made ITV and Sky look stupid?  the BBC!!!!   They have recently changed the satellite signal cutting off most of Spain, Italy, Gibraltar (which is British) France and Germany. Mind you it is strange that Belgium can still get the signal oh dear I forgot, silly me, the mp’s go there!!!

So how does this make ITV and SKY daft sods? simple.  The BBC charges a licence fee so unlike ITV and SKY it does not depend on advertising revenue.  Perhaps when they saw what the BBC were going to do they had a brain-dead moment.  By cutting off thousands of Brits who have retired and live all over Europe they are denying their advertiser’s access to a huge market. Just think of it, say around 20 thousand Brits scattered around plus all the other potential customers, which include people in Spain, Italy, France, Germany and Switzerland who watch their programmes, see the adverts.  All potential customers who might just buy the goods they see advertised.  How much is that worth to ITV and SKY? or more importantly to the companies who advertise with them?  It would seem from their actions not a great deal, which in the financial climate is rather strange and not a little worrying.

But what galls me is the fact that there are a lot retired Brits who not only pay licence fees  in the UK but also in France who can no longer get what they pay for, not everyone lives in Normandy.  Which leads me to the question why can Brussels and Ireland still get the programmes? neither pay any licence fees and never have, politicians perks again? this must be discrimination.   The other side is that although retired these people still have to pay tax to the government why? what for?  If the BBC provided good television it could be understood but there is no sport anymore, the coverage of the Winter Olympics was so sparse and as for Ski Sunday where is the sking? they seem to be stuck in self interest and repeat land.  At least ITV and SKY have sport and reasonable programmes, and whilst I’m on the subject what happens if Scotland goes its own way, will they be able to get foreign BBC??? Of course they will the ENGLISH pm is a SCOT!!!!

So how about hearing from the advertisers. I wonder how will they feel when someone with a brain sits down and works out their potential losses in advertising revenue.  I can tell you now that having sat in Spanish bars when the football is on the adverts are the same as on UK tv. What will the companies who have entered the European markets do? they are going to lose thousands of potential customers. Advertising with ITV and SKY will lose its appeal as the catchment area has shrunk dramatically along with their potential client base, still worth advertising with ITV and SKY?  Because we cannot get any of ITV or SKY’s programmes, we cannot say “oh that looks a good deal I’ll have that”. Will they still be prepared to splash out on advertising when all they are reaching is the UK, Normandy and Brussels only?

So come on ITV and SKY show some independence and bravery, prove to your advertisers that you can deliver the audiences revert to the original band and stuff the BBC. Let it have its small ‘cone band’ of the UK, Brussels, Normandy and Ireland, after all it does not need advertising BUT YOU DO!!!!

(c) Michael Douglas Bosc

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About michaeldouglasbosc

I am retired and live with my wife on a small olive finca in the middle of a forest in the mountains of Spain in Catalonya. I served 9years in the armed services, am an engineer and because of my love of navy sailing ships a naval historian of the 1700-1800's, plus the author of 10 books. When I retired I started writing adult books my first being A Soldiers Wind. Then came Stanley's story again adult books such was his life. Another book on life in the 1950's this very much an adult book. I have now returned to my love of the sea and my latest navy book 'A Plymouth Story' follows the life of Dr James Blackstock. But Clearing In The Forest is an historical fantasy set in the middle ages at the end of King Johns reign. All the books are published on Kindle and Create a Space in paperback. I have worked all my life and for relaxation I sailed a coastal yacht for many years, but deep inside me was a writer waiting to get out. So when I retired I started writing I find story telling both relaxing and - for me - a pleasure.
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