As I am sure you are aware being in the television business your self Freesat and The BSkyB system has moved to Astra2E and Astra2F satélites. These new generation satellites broadcast a narrow cone directed at the UK ,the footprint covers northern France up to Iceland and including the Irish Republic.
I understand Sky policy in this matter they believe people living on the continent are stealing from them but what they fail to see is that small companies purchase contracts in the UK and then sell them on the continent, taking a commission off the top Sky did not lose out but now those contracts will be cancelled and Sky will lose customers, and this is their response.
The BBC policy is somewhat confusing they have continually declined in moral authority and power having to do whatever the big money tells them to do.
The Independent companies position is even more strange, these are companies that depend on revenue generated by the number of customers they can reach so that advertisers can charge fee’s dependant on the area covered, now these companies advertise to sixty million people when before they could advertise to three hundred million where is the logic or financial sense in that.
Remember when you set up Virgin Atlantic and were fighting BA in the courts? well while you were engaged in that Ryanair and Easyjet stole all of BA’s European customers and became the largest airlines.
What this shows is if a company accepts the European Paradigm of open sky’s then a satellite broadcaster operating on a Pan European basis has a massive population which to sell in to. I am not just talking about ex pats, those working and those retired, but also huge numbers of Europeans who use English as a second language. There is a market out there of over six hundred million prospective customers, and at this moment in time there is not an English language television channel covering the European airways. This is a business opportunity of a huge magnitude, the amount of television content that is available is immense, all that is needed is COURAGE.
(c) Michael Douglas Bosc